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Why Choose BAR40?
At BAR40, you won’t get handed off to a network—you’ll work directly with me, the founder. With over 20 years of executive sales leadership experience, I bring a practical, hands-on approach focused on one thing: helping you grow revenue in a way that’s sustainable and measurable.
Think of BAR40 as your sales navigation system. Whether you’re trying to bring structure to your sales process, improve account prioritization, or sharpen your value messaging, I help you focus on what actually moves the needle.
From targeted sales operations to broader revenue operations consulting, the work is always grounded in execution—not theory. No long-term contracts. No bloated frameworks. Just clear strategy and real results.
If you’re looking for a business growth consulting firm that meets you where you are and builds around your goals, BAR40 is designed to do exactly that.
EXPERTISE
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20+ Years Executive Sales Leadership
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Over $75 Million Generated in New Business
FLEXIBILITY
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No Long-term Commitments
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Fractional Leadership. Reduces Cost by 50-70% of a Full-time Level Hire
CUSTOMIZED
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Building, Growing, Leading, and Coaching Services Designed for Your Needs
- Solutions Built to Achieve Results for Your Goals
Our Services
Sales Strategy & Execution
Strong sales teams don’t happen by accident. I help bring structure and clarity through sales operations consulting, including areas like Sales Compensation Planning, AI-driven strategies, defining realistic sales benchmarks, and aligning expectations around sales rep quota. The result is a sales team that understands how to win and does it consistently.
BD & Market Expansion
Growth starts with focus. Using approaches like revenue segmentation and microsegmentation, I help identify where your best opportunities are and how to go after them. This isn’t about chasing more leads; it’s about going after the right ones. Expand your reach and unlock growth with AI insights for market expansion, lead generation, and customer relationships.
Marketing & Brand Positioning
If your message doesn’t land, nothing else matters. I work with you to refine your brand's value messaging, align it with your ideal customers, and ensure your positioning supports both growth and profitability. When needed, I also advise as a pricing strategy consultant to make sure your pricing reflects the value you deliver and supports driving profit.
Sales Team Coaching & Training
Empower your sales team with tailored training and emotional intelligence workshops to enhance skills, communication, and performance. I work directly with your sales teams to improve how they operate day to day, from managing a sales territory more effectively to building consistency around performance and improving overall quota attainment.
Pipeline & Revenue Optimization
Want to turn your sales pipeline into a reliable revenue engine with optimized strategies for efficiency, forecasting, and continuous improvement? By consulting with you about your company's revenue and service operations, I can help you build processes that improve visibility, forecasting, and overall revenue performance.
PROUD PARTNERS OF:
What My Clients Say
“Eric is a master at listening to understand and collaborating to identify the needs of clients. Eric is quick to jump in embracing opportunities with enthusiasm. His superpower is creating sales with a win-win result."
J.V. - National Accounts Manager
“In over 3 decades in the paper, printing and graphic arts business I have never met anyone with as a POSITIVE, UPBEAT, CAN-DO attitude as Eric. I don't believe I've ever heard him say a negative word about anyone or anything.”
S.V. - VP of Operations
“Eric approaches communicating with people with great enthusiasm. He enjoys the challenges of communicating cross-culturally. His sincerity to understand others he is communicating with is a strong attribute and a benefit to anyone wanting to work with him”.
B.L. - Chief Operating Officer
“I had an opportunity to work with Eric on several projects. He's an out-of-the box thinker, very personable, great with customers, and extremely thorough. I would highly recommend him and hope our paths cross again so we can collaborate in the future.”
L.R. - Director of Marketing
“I always felt that Eric was part of my team even though he was an outside vendor. Eric always earned our trust by his honesty and approach to selling. Can't stress that enough - his HONESTY! He would dig in and ask on-point questions about the issues at hand. His understanding of the businesses he supports is amazing. He knows a lot about everything, even if it didn't benefit him, he always did the right thing. He breaks the mold. If you have a chance or need his help, do it. You will not be disappointed.”
J.H.- Creative Director
“Eric is a pro's pro. He skillfully works with all levels of an organization to become the voice of the customer inside while ensuring that the company is portrayed professionally and profitably. His commitment to the organization's mission and goals was displayed in many ways.
Eric is a savvy business development professional and has great instincts. I enjoyed working with Eric because he was a team player all the time and routinely helped me and others in completing our tasks. I would highly recommend Eric for any position of importance in a progressive organization.”
M.T. - Chief Marketing Officer
The BAR40 Difference
With BAR40, you’re not getting theoretical advice or assigned to whoever's available in a network. You work directly with me, the founder, bringing executive-level expertise with over $75 million in generated new business directly to your organization.
I've led teams, built pipelines, and delivered results. This is hands-on partnership, not just recommendations. I've also supported companies through periods of transition, including work as an M&A integration and post-merger integration consultant, helping align teams and maintain momentum when it matters most.
From tightening your sales process and improving Account prioritization to reinforcing value messaging, we don't just advise, we implement, execute, and deliver measurable results. Because at the end of the day, that's the only thing that matters.